We’re Mindkin & Co.

A lifestyle brand blending Y2K nostalgia, 90s energy, and hand-drawn wearable art.

We make pieces for people who think differently, feel deeply, and express themselves in ways that don’t always make sense to everyone else.

This isn’t about being polished.
It’s about being real.

Our Criteria

WHO WE LOVE WORKING WITH

Creators who:

  • Have a strong, personal aesthetic (Y2K, alt, eclectic, nostalgic, chaotic, soft, bold—anything that feels like you)
  • Make content that feels expressive, not forced
  • Care more about authenticity than perfection
  • Exist outside the “mainstream influencer” mold

We especially encourage applications from neurodivergent creators, disabled creators, and anyone who feels underrepresented online.

If you’ve ever felt “too much” or “too different”... you’ll probably fit here.

WHAT YOU GET

If selected, you’ll receive:

  • Gifted apparel and/or decor from Mindkin & Co.
  • Features on our socials
  • Opportunity for ongoing collaborations as we grow

We’re building long-term relationships. Not one-off posts.

WHAT WE ASK FOR

In return, we ask for:

  • 1–3 pieces of content (TikTok, Reels, or photos)
  • Content that reflects your real style. Not overly scripted or forced
  • A vibe that aligns with our brand (expressive, imperfect, human)

We’re not looking for “perfect influencers.”
We’re looking for people with presence.

WHAT CONTENT WORKS BEST

Think:

  • Outfit videos / mirror clips
  • Room / desk / creative space setups
  • Styling our pieces in your own way
  • Chaotic, calm, or in-between...just make it yours

If it feels like you, it’ll probably work.

Apply to Collaborate

If this resonates, apply below.

We review every application and reach out if it’s a good fit.

Final Note

You don’t need to have everything figured out.
You don’t need a massive following.

If your content feels real, expressive, and aligned, that’s what we care about.